TxDot unveils creative approach to reducing Texas DWI
The Texas Department of Transportation has unveiled a holiday campaign aimed at reducing incidents of driving while intoxicated in Texas. Images of Santa’s reindeer have been printed on bar coasters, street posters and assorted advertisements that will be placed in or near bars. One of the more creative aspects of the campaign are decal of reindeer antlers placed on the mirrors above the sinks of bars and night clubs.
Patrons will see their head adorned with antlers. A message nearby says,
Don’t drive if you’re tipsy, buzzed or Blitzen. Call a cab or get a safe ride home.
Penalties for drunk driving in Texas can include loss of driver’s license for up to one year, up to six month’s in jail, a fine of up to $2,000, a criminal arrest record, significantly higher auto insurance premiums, and a mandatory fee payable to the Department of Public Safety for the privilege of renewing a license.
The TX DWI prevention effort is sponsored and promoted by the Texas Restaurant Association, Texas Package Store Association, Texas Alcoholic Beverage Commission, Texas Municipal Police Association, and the Texas Petroleum marketers and Convenience Store Association.
